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Email Marketing PDF Print E-mail
We Specialize in Executing Interactive Marketing Campaigns
 
          Our Internet Website Marketing services are designed to make your business work for you . We are expert in Campaign Execution - Email marketing/E- newsletter, online advertisement and Link popularity.

Campaign Execution - Our Campaign includes Email Campaign Set-Up, Execution, Monitoring and Reporting.
Online Advertisement - We can advertise for your company over hundreds of sites as per your requirements and related to your business type.
E-Newsletters -  Online newsletters are an effective tool to foster ongoing, regular communication between you and your clients.
Link Popularity Booster - Up Your Internet Website Marketing:  In the eyes of search engines, the more other websites point or link to your website, the more popular your website is viewed as. We believe popularity criteria is the hardest to achieve.
 
E-mail marketing is a form Of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing..

 
Common Email-Marketing objectives  

  • Build Brand awareness.
  • Acquire new leads/registration/customers/clients.
  • Drive immediate sales.
  • Enhance customer retention.
  • Build strong relationship with customer.
  • Provide company/Product information.
  • Increased revenue by up-selling to existing customers.
  • A part of integrated marketing services.
  • Cost effective marketing.

Understand The Numbers In E-mail Marketing

   E-mail marketing, like most marketing, is a numbers game. If you have 5,000 people on your list, not all of them are going to buy something from you. In fact, not even 10% of those people are going to purchase from you, and I've drawn an "artistic" diagram to show why. Here's how the numbers in e-mail marketing work for or against you:

There are several key metrics that determine how profitable your list can be, and they are:

1. Open Rate - The percentage of people that open and read your e-mails regularly. Not every single person is waiting at their computer for your e-mails. Most of them are not going to open it immediately, and in the course of time they usually forget about it or accidentally delete it from their e-mail inbox. An open-rate of 20% is ok, 30% is standard, and anything above that is very good.

2. Click-Through Rate (CTR) - This measures how many people click on the links in your e-mail. Again, not everyone is going to do that, no matter how hard you try. A 40% click-through rate, from my testing, is a good figure. I also noticed that the CTR decreases significantly when you have more than one link in a single e-mail. Always keep it simple, and don't promote multiple products within a single e-mail.

3. Conversion Rate - This is the percentage of people who respond to your offer or buy your product. The industry standard is 1%, and as pathetic as that may sound, it takes a considerable amount of skill and persuasion to get that figure. If the sales page is good, and the product offer is attractive, you can get a higher figure. I get a conversion of between 5-17% when selling my own products, simply because it's created around my list. When promoting affiliate products, I get between 0.02 - 2.5% depending on the price and overall appeal of the product.