Full Services Email Marketing / Email Campaign Management
We Specialize in Executing Interactive email Marketing Campaigns for last 5 years.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Our Internet Website Marketing services are designed to make your business work for you . We are expert in Campaign Execution - Email marketing/E- newsletter, online advertisement and Link popularity.
Campaign Execution - Our Campaign includes Email Campaign Set-Up, Execution, Monitoring and Reporting.
E-Newsletters - Online newsletters are an effective tool to foster ongoing, regular communication between you and your clients.
Common Email-Marketing objectives
- Build Brand awareness.
- Acquire new leads/registration/customers/clients.
- Drive immediate sales.
- Enhance customer retention.
- Build strong relationship with customer.
- Provide company/Product information.
- Increased revenue by up-selling to existing customers.
- A part of integrated marketing services.
- Cost effective marketing.
Full Service Email Marketing
Our Full Service Email Marketing service covers each integral part of Email campaign process starting from the creation of email template to launching the campaign. Our team have years of experience in email marketing field. We can use your Email marketing platform to launch email to your client list or we also have our own email marketing platform for this service if you want to utilize. Here are the services that include in Full Service Email Marketing:
- Campaign Email Preparation
- Inbox Previews
- Test Mailing
- Review & Approval
- Launch the Campaign
- Monitoring
- Reporting
Campaign Email Preparation:
Create the complete message and all its versions (A/B, Text, HTML) so that it can be viewed in the different email browsers. Message preparation begins as soon as your requirements are received and it involves the following key tasks:
- Prepate Design Template
- Template modifications - if any
- Prepare HTML & Text Version
- Upload images and copy
- Track links
- Add/Modify Header information
- Add/Modify Footer information
Inbox Previews:
- We are testing each email message to different ISPs before submitting to our client so that we're making sure that email message is looking good in different ISPs.
Test Mailing:
- Review the full production email (all versions and full functionality) prior to get approval for sending
Process & Tasks:
- Send every version of the message (using the email platform) to a pre-determined test group
- Provide the test group access to message requirements
- Notify test group about the time period with which to review and provide feedback
Review & Approval:
- Ensure that the message has received adequate scrutiny prior to sending all the emails
Process & Tasks:
- Collect and clarify feedback as necessary
- Make modifications as needed
- Resend test messages and request review and approval
- Record approval (written or verbal as agreed upon by the client)
Launch the Campaign:
- Setup the campaign with provided data list & blast it as per specified timings.
Process & Tasks:
- Upload the client data in system
- Schedule/Launch the campaign according to requirement.
Monitoring:
- Ensure that the campaign delivery is complete and that the Key Performance Indicators record significant activity
Process & Tasks:
- Review key metrics on the email service platform
- Sent
- Delivered
- Opened
- Clicks & Unique Clicks
- Conversions - if tracked
- Bounces
- Spam complaints
- Notify client of any exceptions as soon as they are uncovered through Email/Phone
- Keep a log of activity at an agreed upon frequency for an agreed upon time
Reporting:
- Provide dashboard and snapshot reports to demonstrate campaign progress after 3 day, weekly or monthly since completion as per the requirement
Process & Tasks:
- Gather key metrics on the email service platform in proper template format (xls or pdf or doc as per requirement) & submit to client
- Sent
- Delivered
- Opened
- Clicks & Unique Clicks
- Conversions - if tracked
- Bounces
- Spam complaints
- Keep a log of activity at an agreed upon frequency for an agreed upon time
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